Houston roofing veterans. Technology-first playbook.
Founded by Stephen Martinez with a combined 20+ years of hands-on experience, the iSmart leadership team blends deep field expertise with the AI-driven systems raising the standard of the industry.
Stephen Martinez
One of the leading innovators in the roofing industry, Stephen founded iSmart to make roofing as convenient, virtual, and effortless as possible. With 10+ years of experience, he blends technology, marketing, and sales to deliver a seamless, stress-free experience for every Houston homeowner.
Brandon Raife
Brandon guides every project from initial consultation to final installation, known for his eye for detail, deep product knowledge, and transparent cost breakdowns tailored to each homeowner's investment.
Maria Rodriguez
Maria leads iSmart's commercial expansion, building strategic partnerships with property developers, management companies, and builders across Texas with a balance of innovation and disciplined execution.
Adriel Zermeno
Adriel leads iSmart's presence across the South Houston region, educating clients on the best options for their homes and making replacements, insurance claims, and upgrades seamless from start to finish.
Paulo Valente
Originally from Venezuela, Paulo drives regional growth across West Houston with a hands-on leadership style, building a culture of accountability that delivers a world-class roofing experience to every homeowner.
Daniel
Daniel leads social media strategy, content, and digital engagement — bridging the gap between homeowners and roofing solutions with video, visuals, and educational content that build confidence in the iSmart brand.
Want to work with our team?
Every project runs through a dedicated project manager and foreman — start with a call.