About Us - iSmart Roofing

“At iSmart Roofing, we don’t just build roofs—we build relationships, trust, and the peace of mind that comes with knowing your home or business is protected by the very best. ” – Founder

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About iSmart Roofing

At iSmart Roofing, we’re not just keeping up with the industry—we’re redefining it.

Founded by Stephen Martinez, iSmart Roofing was built on a bold vision: to bring cutting-edge innovation, advanced technology, and AI-driven systems into an industry long overdue for disruption. With a combined 20+ years of hands-on experience, our leadership team brings deep expertise, trusted knowledge, and a future-focused mindset to every job site.

Why iSmart Roofing?
AI-Powered Efficiency: We leverage artificial intelligence and automation to streamline everything from estimates to project management—saving time, reducing errors, and improving customer satisfaction.

Top-Tier Products: We only work with the most durable, advanced roofing materials on the market—built to last and perform under pressure.

Technology-Driven Process: From drone inspections to real-time job tracking, we use tech to deliver speed, transparency, and precision.

Industry Expertise: With decades of combined experience, our team brings both old-school craftsmanship and next-gen solutions together in a way few can match.

Partnership Perks: Whether you’re a homeowner, property manager, or industry partner—when you work with us, you gain access to exclusive tools, rapid support, premium products, and a team that treats your roof like their own.

” YOUR ROOF DONE SMART”

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Stephen Martinez –
Founder of iSmart Roofing

Stephen Martinez is one of the leading innovators in the roofing industry—known for his ability to see where the market is heading and build systems that bring the future into the present. With over 10 years of experience, Stephen has mastered the art of combining technology, marketing, and sales to create a seamless, stress-free experience for clients. His vision for iSmart Roofing is clear: to make roofing as convenient, virtual, and effortless as possible so homeowners can go about their lives while trusted professionals restore and protect their homes.

Under Stephen’s leadership, iSmart Roofing is setting a new standard by using AI-powered tools, virtual estimates, real-time project updates, and advanced digital systems that prioritize efficiency and transparency. His commitment to innovation and client-first service has positioned iSmart Roofing as one of the most cutting-edge companies in the space, helping homeowners experience roofing like never before.

Brandon Raife –
Vice President of Business Development

Brandon brings years of experience in the roofing and exterior solutions industry, backed by a proven track record in helping homeowners and businesses choose the right protection for their investments. With a genuine passion for client satisfaction, he guides every project from initial consultation to final installation, ensuring clear communication and reliable follow-through.

At iSmart Roofing, Brandon is known for his keen eye for detail, deep product knowledge, and commitment to delivering competitive solutions tailored to each customer’s needs. Whether it’s advising on energy-efficient shingles, coordinating with installation teams, or offering transparent cost breakdowns, he focuses on making the roofing journey smooth and stress-free.

Outside of work, Brandon is an active member of his local community and enjoys staying involved in local events. He’s an avid outdoors enthusiast who loves hiking, weekend DIY projects, and cheering on his favorite sports teams.

Maria Rodriguez –
Director of Commercial Development

Maria Rodriguez brings vision, strategy, and a proven track record of results to her role as Director of Commercial Development at iSmart Roofing. With years of experience in building high-value client relationships and scaling commercial projects, Maria is known for her ability to identify growth opportunities, create strategic partnerships, and deliver measurable outcomes.

Her leadership is defined by a balance of innovation and discipline—she not only drives new business development but also ensures long-term client satisfaction through clear communication, transparency, and execution excellence. At iSmart Roofing, Maria is instrumental in expanding the company’s footprint in the commercial sector, spearheading initiatives that connect property developers, management companies, and builders with our next-generation roofing solutions.

Passionate about redefining standards in the industry, Maria plays a key role in making iSmart Roofing the partner of choice for large-scale, reliable, and technology-driven roofing projects.

Adriel Zermeno –
Business Director of South Houston

Adriel is the dedicated Business director leading iSmart Roofing’s presence across the South Houston region. With a strong background in customer relations and home service solutions, he is passionate about helping homeowners protect and improve their properties with top-quality roofing systems. Known for his approachable style and solution-driven mindset, Adriel goes beyond business development—he educates clients on the best options for their homes, ensuring long-term value and peace of mind.

His commitment to integrity and excellence reflects iSmart Roofing’s mission of innovation, transparency, and customer-first service. Whether guiding a family through a roof replacement, working with adjusters on insurance claims, or helping a homeowner explore upgrades, Adriel makes the process seamless and stress-free.

In the fast-growing South Houston market, Adriel is proud to represent iSmart Roofing’s cutting-edge approach to roofing—delivering trust, technology, and results one project at a time.

Paulo Valente –
Business Director of West Houston

Paulo Valente is a results-driven business leader originally from Venezuela, bringing a deep commitment to excellence, teamwork, and community impact. As the Business Director of West Houston for iSmart Roofing, Paulo plays a key role in driving regional growth, expanding market presence, and ensuring every homeowner receives a world-class roofing experience.

With a background in customer relations and strategic business management, Paulo is known for his hands-on leadership style and ability to inspire teams to exceed their goals. He is passionate about developing talent, strengthening customer trust, and aligning every project with iSmart Roofing’s mission of innovation and integrity.

Paulo’s vision is to create a culture of accountability and performance—where every business professional is empowered to achieve success while delivering value and reliability to homeowners across Texas.

Daniel –
Marketing Manager

Daniel serves as the Marketing Manager for iSmart Roofing, overseeing all social media strategy, content creation, and digital engagement. With a strong background in branding, storytelling, and creative execution, Daniel brings a fresh, innovative voice to the roofing industry.

He’s responsible for showcasing our projects, educating homeowners, and helping us stay top-of-mind in the digital space. Whether it’s crafting high-performing campaigns, managing our content calendar, or engaging with our community online, Daniel ensures that iSmart Roofing’s brand remains trusted, relevant, and seen. His goal is to bridge the gap between homeowners and roofing solutions by using video, visuals, and educational content to simplify the process and build confidence in our services. Passionate about growth and results, Daniel is committed to elevating iSmart Roofing’s presence and making us the most recognized roofing brand in the market.

Our Services

Residential Roofing

Your home deserves a roof that’s both protective and visually appealing. We offer personalized residential roofing solutions designed to keep you secure and elevate your home’s curb appeal.

Commercial Roofing

Business properties need sturdy, efficient roofing. We provide commercial roofing services that ensure lasting protection and energy savings.

New Roof Construction

For new builds, we offer expert roofing construction tailored to your design and needs. Start your project with a roof built to last.

Roof Inspections

Prevent major issues with regular, professional roof inspections. Our team identifies vulnerabilities and recommends proactive fixes, extending the lifespan of your roof.

Roof Repair

From leaks to storm damage, we’re experts at roof repairs. We restore your roof’s functionality with fast and reliable service.

Roof Replacement

When repairs aren’t enough, upgrade to a new roof with iSmart Roofing. Our replacements ensure high durability and style that complements your property.

Gutters

Protect your home with properly installed gutters for seamless drainage. Our gutter services improve water management and protect your foundation.

Siding and Fencing

Enhance your property’s energy efficiency and appearance with our durable siding options. Stylish, functional, and built to withstand the elements.

Why We Stand Out?

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Licensed and insured for peace of mind.

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Transparent quotes and no hidden fees.

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On-time delivery and efficient service.

Join Our Community

We are proud to serve Houston, Katy, Fulshear, Cypress, and the surrounding Houston areas, helping families and businesses build safer, stronger, and smarter homes. Let us show you what makes iSmart Roofing the preferred choice for all your roofing needs.

Contact us today to learn more about our story and services!